Our visual identity is not merely a name; it is a pillar. It is a graphic reflection of the undeniable solidity that defines Chris Lahera as an artist.
SCENIC PRESENCE:
CHRIS LAHERA:
The minimalist and modern sans-serif aesthetic elevates that robustness to a level of sophistication. It is an impact that doesn't shout, but resonates; a presence that fills the space with authority and clarity.
This is our statement of principles. Captured in the contemporary precision of Carla Sans Bold, in uppercase.
CONFIDENCE AND IMPACT:
SOLIDITY:
Unshakeable confidence is translated into a clear and resonant visual impact. This minimalist and modern aesthetic fills the space with a sophisticated authority that echoes, leaving a firm and unquestionable mark.
The robust form and the forceful weight of the typography establish an unshakeable foundation. There is no hesitation, only firm presence.
We use Carla Sans Bold to ensure that the artist's strength is perceived with an elegance that transcends time, uniting classical robustness and impeccable modernity.
This is not merely a typeface; it is the translation of our determination.
The symbol is born from an inverted guitar. The wide arc represents the guitar's body, the horizontal stroke is the neck/fretboard, and the central line is the vibrating string: the source of sound that becomes feeling.
Transmutation:
This musical gesture is distilled into a typographic emblem of the initials C + L: the "C" as arc/embrace (guitar's body) and the "L" as neck/direction (scale).
Message:
From object (guitar) to symbol (initials), from sound to emotion: the brand captures the instant when the string vibrates and transforms technique into affection.
Guitar body viewed in profile/inverted; symbolizes resonance, embrace, timbre.
Horizontal Stroke (—):
This musical gesture is distilled into a typographic emblem of the initials C + L: the "C" as arc/embrace (guitar's body) and the "L" as neck/direction (scale).
Short Vertical Stroke (|):
Nut/initial fret; provides a point of support and precision.
Central Line (String):
The "sonic soul" that vibrates; translates the music-feeling that connects the artist and the audience.
Variation with Double Line:
Suggests resonance/harmonics and richness of overtones, reinforcing emotional depth.
From object (guitar) to symbol (initials), from sound to emotion: the brand captures the instant when the string vibrates and transforms technique into affection.
Available in four weights (Light, Regular, Semibold, Bold), making it versatile for headlines (impact) and body text.
The Carla Sans typeface is a sans-serif font characterized by its minimalist, modern, and elegant style,
Advanced Features:
Includes ligatures, stylistic alternates, and ornaments, allowing for customization and typographic harmony.
Uses:
Works exceptionally well in uppercase and features multilingual support (including Portuguese).
where the vibrant touch stands out against the dark and elegant foundation.
Versatility and Applications:
Highly versatile for large and small sizes, widely recommended for Branding, Logos, Packaging, and Magazine Headers, due to its combination of legibility, modernity, and refined touch.
COLORS
Dark Olive Green/Gray:
Warm Caramel Brown:
This combination creates a modern and bold appearance,
Acts as a solid, sober, and anchoring background.
Acts as welcoming, authentic, and with a refined artisanal or vintage touch, injecting passion and modernity over the sober foundation.
where the vibrant touch stands out against the dark and elegant foundation.