Our visual identity is not merely a name; it is a pillar. It is a graphic reflection of the undeniable solidity that defines Chris Lahera as an artist.
This is our statement of principles. Captured in the contemporary precision of Carla Sans Bold, in uppercase.
CHRIS LAHERA:
The robust form and the forceful weight of the typography establish an unshakeable foundation. There is no hesitation, only firm presence.
SOLIDITY:
The minimalist and modern sans-serif aesthetic elevates that robustness to a level of sophistication. It is an impact that doesn't shout, but resonates; a presence that fills the space with authority and clarity.
SCENIC PRESENCE:
We use Carla Sans Bold to ensure that the artist's strength is perceived with an elegance that transcends time, uniting classical robustness and impeccable modernity.
This is not merely a typeface; it is the translation of our determination.
The minimalist and modern sans-serif aesthetic elevates that robustness to a level of sophistication. It is an impact that doesn't shout, but resonates; a presence that fills the space with authority and clarity.
CONFIDENCE AND IMPACT:
The symbol is born from an inverted guitar. The wide arc represents the guitar's body, the horizontal stroke is the neck/fretboard, and the central line is the vibrating string: the source of sound that becomes feeling.
This musical gesture is distilled into a typographic emblem of the initials C + L: the "C" as arc/embrace (guitar's body) and the "L" as neck/direction (scale).
Transmutation:
From object (guitar) to symbol (initials), from sound to emotion: the brand captures the instant when the string vibrates and transforms technique into affection.
Guitar body viewed in profile/inverted; symbolizes resonance, embrace, timbre.
Left Arc (C):
This musical gesture is distilled into a typographic emblem of the initials C + L: the "C" as arc/embrace (guitar's body) and the "L" as neck/direction (scale).
Horizontal Stroke (—):
Nut/initial fret; provides a point of support and precision.
Short Vertical Stroke (|):
The "sonic soul" that vibrates; translates the music-feeling that connects the artist and the audience.
Central Line (String):
Suggests resonance/harmonics and richness of overtones, reinforcing emotional depth.
From object (guitar) to symbol (initials), from sound to emotion: the brand captures the instant when the string vibrates and transforms technique into affection.
Tagline “TU ROMÁNTICO”:
The Carla Sans typeface is a sans-serif font characterized by its minimalist, modern, and elegant style,
TIPOGRAPHY
where the vibrant touch stands out against the dark and elegant foundation.
Available in four weights (Light, Regular, Semibold, Bold), making it versatile for headlines (impact) and body text.
Weight Variations:
Includes ligatures, stylistic alternates, and ornaments, allowing for customization and typographic harmony.
Advanced Features:
Works exceptionally well in uppercase and features multilingual support (including Portuguese).
Uses:
Highly versatile for large and small sizes, widely recommended for Branding, Logos, Packaging, and Magazine Headers, due to its combination of legibility, modernity, and refined touch.
Versatility and Applications:
#9A7656
This combination creates a modern and bold appearance,
COLORS
where the vibrant touch stands out against the dark and elegant foundation.
Acts as a solid, sober, and anchoring background.
Dark Olive Green/Gray:
#20201C
Acts as welcoming, authentic, and with a refined artisanal or vintage touch, injecting passion and modernity over the sober foundation.